The Middle East
The Middle East is made up of 18 countries of the fastest-growing content creators with predominantly a lower average age, giving very high adoption rates in the 90% range. At the turn of the century, the major countries initiated efforts to develop their digital economy.
Africa is the second-largest, and the second most populous continent on the globe. Operating a 0 to hero development story, content delivery, the finance sector and tech usage has seen rapid growth. With the power in their hands, 74% of web traffic was generated via smartphones.
Home to over 1.3 billion people, India is a large hub of innovation & technology. With a high metro creating easy distribution, Fuelled by pandemic-induced accelerated digitisation, India is among the highest adopters of digital tech.
Europe maintains long-established markets with high growth hybrid-cloud solutions. GDPR is strategically used as a layer of complexity that allows for significant metro development.
Much further out but still very much a strategic region sits Australasia. With its own unique digital climate, Australia has prioritised digital technologies as a strategy to bolster its global competitiveness, whilst embracing low-carbon technology.
The countries of South-East Asia have recently gained significant regional growth in their own markets. With increasing internet and smartphone penetration, about 400 million internet users, and fundraising unimpeded by the pandemic, attention is drawing towards the region.